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Eminem Sues Swim Shady: Trademark Battle

Eminem performing on stage in Detroit, showcasing his iconic Slim Shady persona, which is at the center of his trademark lawsuit against Australian beachwear brand Swim Shady.

Eminem just escalated his fight against a plucky Australian startup called Swim Shady, filing fresh opposition in court today to block their trademark down under. The rap icon, whose alter ego Slim Shady defined a generation of hip-hop, claims the beachwear company’s name rips off his billion-dollar brand and tricks fans into thinking it’s connected … Read more