Alissa Gordon Heinerscheid

Bud Light VP of Marketing Alissa Gordon Heinerscheid has ended up in hot water after an inclusion interview. She said the brand was done concentrating on “frat people” but hoped to aim for “inclusivity.” She was appointed vice president of marketing for Bud Light, 10 months earlier. After being eliminated via virtual entertainment and being … Read more

Bud Light continues to be the topic of discussion on the web, with its VP of Marketing, Alissa Gordon Heinerscheid, currently standing out as truly newsworthy. She recently revealed to Eager to Advance Yourself At Home digitally recording that the focus of the brand is no longer taking care of “frat people,” but rather promoting … Read more