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Who was Sanqiange? Wiki, Biography, Age, Influencer dies after live-streaming

Who was Sanqiange?

A social media influencer Sanqiange has died shortly after going live drinking several bottles of hard alcohol on the Chinese version of TikTok, the country’s state media report, in a development likely to renew debate over how to regulate the industry.

The “Sanqiange” (or “Brother Three Thousand”) influencer was found dead just hours after going live while participating in a competition with another influencer that involved drinking Baijiu, a Chinese liquor with a typical alcohol content of between 30% and 60%. reported Shangyou News.

One of his friends told the outlet that Sanqiange, identified by his real surname of Wang, had participated in an online challenge known as “PK” against another influencer in the early hours of May 16 and broadcast the results live. on his Douyin Channel.

“PK” challenges involve one-on-one battles in which influencers compete against each other to win rewards and gifts from viewers, and often involve punishment for the loser, apparently, in this case, drinking Baijiu.

“I don’t know how much he had consumed before tuning in. But in the last part of the video, I saw him finish three bottles before starting a fourth,” the friend, identified only as Zhao, told Shangyou News.

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“PK games ended around 1 am. m. and at 1 p.m. m. (when his family found him) he was gone,” he added. Wang, described by Zhao as a “decent and straightforward” person, had a history of filming himself participating in similar alcohol-related contests and posting them on the app.

A video that appeared to show Wang participating in his final challenge went viral on Chinese social media but is no longer available to view. In recent years, the country’s burgeoning live-streaming scene has spawned a multi-billion dollar industry, in which entrepreneurial influencers compete to sell their wares in real-time on social media platforms.

Wang’s death is likely to add to a debate surrounding the regulation of the industry, which has attracted the attention of authorities in recent years due to the lavish lifestyles of some streamers and the unconventional challenges in which participate.

Last year, the country’s broadcasting authorities banned young people under 16 from tipping broadcasters and restricted their access after 10 p.m. China’s National Video and Television Administration and the Ministry of Culture and Tourism have also moved to ban “31 misbehaviors by live streamers.”

Among those misconducts are “encouraging users to interact in a vulgar way or inciting fans to attack with rumors,” according to the state-run Global Times.

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