SM Entertainment has contributed remarkable plans to the K-pop business, from a gathering of “boundless” individuals to AI characters as part of the gathering and metaverse formation of KWANGYA. It has now decided to become its metaverse by building a studio entirely devoted to this, while at the same time putting its entire situation into metaverse improvement.
The organization announced on July 12 the conventional creation of STUDIO KWANGYA, an innovation company for metaverse creation. It has a few divisions like VFX Creation, Virtual Human, Virtual Studio, VR Production, etc.
Since digging further into the SMCU (SM Culture Universe), the agency has ensured that all SM specialists are included. The recently formed studio would give the office additional independence from its VR and SMCU drives.
KWANGYA is becoming a reality with the launch of a multi-purpose VR studio named after it by SM Entertainment. The K-pop business is quickly embracing offering more than just music, but beyond that, there’s a remarkable story that carefully revolves around its deliveries.
All SM Entertainment is one of the few that helped get it started, laying down a total metaverse of its craftsmen. The organization has just reported the correct introduction of STUDIO KWANGYA on July 12th. It is a studio largely committed to SMCU related material.
In addition, the organization collaborated with Amaze VR, a virtual show stage. They unveiled a cooperative organization that is considered Studio A, which is considered to be the beginning of the Kwangya universe.
According to Korea Joongang Daily, Amaze VR co-CEO Seung-joon said:
“Creating Studio A will bring massive scale VR shows to overall entertainers audiences will never have seen.”
It also expects to send lively and engaging general VR shows. In the meantime, Lee Sung-soo and Tak Young-joon of SM Entertainment provided additional details about the studio’s experiences and values.
“SMCU is an idea that spans the virtual and real universes, encompassing the special stories and perspectives of each craftsman.” And the world envelops the way of life of each craftsman, as well as the place that rises above them. It also represents another universe where they live together without borders. Studio Kwangya was founded to produce interesting metaverse content in the light of Culture Technology.”
#SMentertainment Launches Metaverse Content Production Technology Company, ‘STUDIO KWANGYA’! The new venture includes Post Production, VFX Production, Virtual Human, VR Production, M/V Studio and Virtual Studio. https://t.co/PJOyxbWntU#SM #SMTOWN #STUDIOKWANGYA #스튜디오광야 pic.twitter.com/o65vW6Hs88
— SMTOWN (@SMTOWNGLOBAL) July 12, 2022
The studio will also house CAWMAN, SM Entertainment’s half-and-half content venture. The agency registered the term CAWMAN as a trademark last year. Animation, Animation, Webtoon, Motion Graphic, Avatar and Novels are abbreviations.
Lee Soo-man, the pioneer behind SM Entertainment, said at a meeting that he believes South Korea should be a frontrunner in the metaverse world. The company is often credited as a pioneer because it showcases never-before-seen developments in the K-pop industry. It will be fascinating to see how Lee Soo-man takes STUDIO KWANGYA higher than ever, as well as the range of VR projects the studio has in progress.