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Demi Lovato poster considered disrespectful to Christians

A poster showing Demi Lovato wearing a bondage-style outfit and lying on a crucifix-shaped bed has been banned for offending Christians. The UK’s advertising watchdog determined that the title of the singer’s latest album clearly related to a swear word and, along with the artwork, linked sexuality to a religious symbol.

Polydor Records stated that the artwork was created to promote the album and that it was not an insult.

The sign received four complaints. It was removed four days later.

The Advertising Standards Authority (ASA) said it has received complaints about an image of Demi Lovato chained in a bondage-style outfit while resting on a crucifix-shaped mattress.

The singer was “in a posture with her legs chained to her side, resembling Christ on the cross,” according to the report.

Along with the album title, which is a play on words, the ASA determined that the poster was “likely to be interpreted as associating sexuality with the sacred emblem of the cross and crucifixion.” It was stated that this would undoubtedly cause great offense to Christians.

Demi Lovato’s eighth album, set to be released in August 2022, will highlight her difficult journey through alcohol and drug addiction, mental health issues, treatment and recovery.

He began writing it in December 2021, after a voluntary period of treatment, and told the BBC:

“I don’t play pop music anymore; “This is a rock album.”

The singer is not the first to incite religious debate. When Madonna released the Like a Prayer video in 1989, Christian organizations attacked it as blasphemous.

It depicted the singer dancing around burning crosses and kissing a black Christ-like figure inside a church. Her erotic video led to her exclusion from the Vatican in 1992, and the video could only be viewed in the early hours of the morning.

Additionally, the ASA received concerns that the poster advertising Demi Lovato’s album was carelessly placed where children could see it.

It was shown at six venues in London before being removed on August 23, 2022.

The ASA determined that it was obvious to most readers that the album title related to an offensive word.

Given that the poster was displayed in a public place where it was likely to be seen by minors, the ASA “thought the advert was likely to cause serious and widespread offense and had been inappropriately targeted”.

Prior to its release, Polydor Records, a division of Universal Music Operations Ltd., confirmed with agency Brotherhood Media that the poster could be displayed in the requested locations.

Polydor proceeded based on the agency’s assurance that this was the case, the company said.

The BBC has contacted Brotherhood Media for comment.

The ASA determined that the poster cannot reappear in its original form unless it has been properly targeted. It instructed Universal Music Operations Ltd to ensure that future adverts do not cause serious or widespread offence.