When Globacom was hijacked in 2003, the Nigerian media outlet was in full swing and causing riots around the world. However, at that time and in the years that followed, there was little significant awareness of the universe of support and the abundance that accompanied it.
Glo ushered in another period in the fortunes of entertainment pundits, through various layers of the specialty. Entertainers, artists, comedians and athletes began to smile at the bench in the wings of the telecom giant that set out to change the business and change the defaults of specialists and present the business with a proper image of honor and flourishing. . It was not at all unexpected that it soon became known as the “Organization of the Stars.”
A network of stars In previous years, Glo came to be seen as an organization of stars. No business association had the kind of group of entertainment heavyweight stars as its image ministers like Globacom. As the years passed, the cream of the nation’s artists, footballers, performers, and comedians were endorsed as representatives of the brand or featured in the organization’s advertisements.
The not insignificant summary included Professor Wole Soyinka, Yusuf Maitama Sule, Osita Osadebe, Oliver d’Coque, King Sunny Ade, Ebenezar Obey, Nelly Uchendu, Mikel Obi, Victor Moses, Osaze Odemwingie, and Emmanuel Emenike. Others included MI Abaga, D’Banj, PSquare, Rita Dominic, Ini Edo, Flavor, Wizkid, Davido, Basketmouth, Gordons, I go Dye, Juliet Ibrahim, Matter Ankomah, Joselyn Dumas, Michael Essien and most recently World Heavyweight. Boxing champion, Anthony Joshua.
While advertisements featuring these stars became well known among the general population, the actual stars also spread the prevalence of the Glo brand among their large number of fans.
Diversion Globacom has always been associated with the enhancement of the Nigerian music industry, since its inception through its contribution to Nollywood and furthering Nigerian musical skills, sponsorship of music shows eg Rock ‘n’ Rule, GloNaija Sings, Laffta Fest, and the world’s leading unscripted musical singing ability TV show, X Factor, which landed in Africa unprecedentedly in 2013.
Others are the Slide and Bounce show, a playful visit that toured all the geopolitical areas of the country, as well as the Glo super Music show, one more stage in which Globacom engages and enchants Nigerians. There was also the Evergreen Series, an avant-garde music program aimed at honoring successful African musical symbols for their extraordinary long-term commitment to African music.
Glo Heritage Series (Festival Sponsorships) Over time, Glo has joined forces with networks across the nation in sponsoring major celebrations and advancing culture and customs.
These remember Ojude Oba by Ijebu-Ode, Ofala in Onitsha, Lisabi in Abeokuta, Imeori in Abriba, Oru – Owerri in Imo State, Afia-Orlu in Nnewi and Abia – Ugwa in Isialangwa in Abia State. Through these sponsorships, Glo gave another lease of life to the celebrations and hooked a few lucky ones on the networks through different prizes achieved in advances committed to the celebrations.
Glo Battle of the Year Nigeria For a while this year, carefree Nigerians, particularly dance lovers, were glued to their TVs when the world’s biggest breakdancing rivalry, Battle of the Year, hit screens thanks to admin telecommunications, Globalcom.
Clash of the Year is a high-speed show where the best dance teams and people of the nation face off and battle against each other to see who will head to Nigeria in the worldwide Battle of the Year rivalry.
Clash of it is a global rivalry that has been running for over 10 years overall as a one off live occasion.
Unscripted TV Dramas This was not the first time the organization had brought unscripted TV dramas to Nigeria. In 2013, the organization caused a riot in Nigerian entertainment circles when it brought to Nigeria one of the world’s most watched entertainment shows, Simon Cowell’s X Factor. For a long time, viewers were singing presents in Nigeria and Ghana, and towards the end of the show, Obianuju Udeh, commonly called DJ Switch, became the champion and began her journey to notoriety.
[OPINION BY NIRAN ADEDOKUN] globalcom @19: Greetings to the private company | The wire https://t.co/t0qLxaje1n pic.twitter.com/m3xBRkIJXF
— The Cable (@thecableng) August 25, 2022
Without a doubt, since sending assignments in 2003, Globacom has become the largest corporate ally of the media in Nigeria. It has sustained the development of native music through its sponsorship of Glo Naija Sings, which provided a stage for rising vocalists to showcase themselves for over three years.
In 2017, Globacom also made an introduction to an unscripted heartwarming TV drama as it supported the heartwarming contest “Hit the Dance Floor with Peter” hosted by Peter Okoye of notoriety P-Square. It was the first time a corporate association supported an unscripted dance TV drama in the country.
The organization also maintains the film industry in Nigeria (Nollywood) and Ghana (Ghollywood). A significant number of the two countries’ leading artists and artists were once Glo ambassadors and forces to be reckoned with, thus casting the landmass in a revitalizing light through African films. In this regard, the organization also endorsed many talented young artists as Glo ministers, enabling them to resolutely promote African music and further foster their professional vocations.
Glo a few years ago also sent out a television series, Professor Johnbull. In addition to using the show to bring good family times to Nigerian families, the organization also engaged it as a stage to promote moral integrity in the country.